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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Lenny Stern ： ウィキペディア英語版 Lenny Stern Lenny Stern is a founding partner of creative marketing communication agency (SS+K ), the advertising agency that created the youth campaigns for the Barack Obama presidential campaigns of 2008 and 2012, credited with providing the decisive margins that resulted in Obama victories in each year.〔 Stern and his company are also known for developing the yellow LIVESTRONG bracelet and messaging for the Lance Armstrong Foundation.〔(SS+K LIVESTRONG case study on Vimeo )〕 Another innovation led by Stern was CAA Marketing, a venture of top talent and sports agency Creative Artists Agency with the mission of developing strategic brand marketing opportunities in entertainment media for commercial clients. CAA owned a 40% stake in SS+K from 1999 through 2014.〔Eliott, S. (2014, November 17) M&C Saatchi Buys a Stake in SS&K. ''The New York Times''〕 ==Background== Lenny Stern graduated from Brandeis University in 1983 with a BA in political science. He started his career working for Walter Mondale’s presidential campaign (1984), followed by Philadelphia mayor Ed Rendell’s gubernatorial campaign (1986), and then Michael Dukakis’ presidential bid (1988). (The 1992 Bill Clinton presidential campaign proved Stern's first electoral victory.)〔 Stern earned his JD at the University of Pennsylvania Law School (1989), and after briefly working with Wall Street law firm Paul, Weiss, Rifkind, Wharton & Garrison joined PR firm Sawyer/Miller Group in 1990,〔 where he met communications strategist Rob Shepardson, PR specialist Marty Kaminsky and legendary ad man David McCall.〔O'Leary, N. (1999, April 26) David McCall Dies Aiding Refugees. ''Adweek''〕 Together, the four would start their own agency in 1993. The strategic muscle Stern and Shepardson earned at Sawyer/Miller was noted by author James Harding in the book ''Alpha Dogs: The Americans Who Turned Political Spin Into a Global Business'' (2008). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lenny Stern」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.